For example, you can “build links to your links” from guest posts. If you reach out right after the post goes live (while the content is still fresh), you’ll find that people are more likely to update their content with your link. Unfortunately, getting links from resource pages isn’t as easy as it sounds. Which means it’s ripe for a replacement link (yours). That’s because a blog makes it easy to publish awesome content, internal link, external link and more. But sometimes you can find legit diamonds in the rough (like a local directory or resource page). Anchor text is the clickable text section of a link. A successful link building strategy should always be aimed to bring a new, aspired audience to your website. But did you know there’s a Chocolate Day, Selfie Day… even a National Peanut Butter Lovers day? In other words, set up a profitable business online. Plus, these people might be (rightly) hesitant to link to your jewelry store from their football blog. That’s why I offer people PDF versions of our definitive guides: Profile links don’t do much. Then, get the content professionally transcribed. Pro Tip: Use a site’s contact form only as a last resort. But when you send in the afternoon, there’s much less competition in the inbox. First, create a decent sized scholarship (at least $500). If the myth is big enough, you can get some serious attention. (Note: Although Google doesn’t share PageRank information publicly, they still use it as the foundation of their algorithm). But if you want to take this to another level, most organizations run posts on their members that highlight what they’re up to (just like with Alumni associations). That way you’re reaching out to the person that can actually add your link to their page. Unfortunately, I didn’t have anything on my blog that covered that super-important topic. There’s the obvious “top X blogs” in a niche. In fact, I actually like text interviews MORE than podcasts. If you want to build white hat links in 2021 (and beyond), you need to use email outreach. You can hire an industry veteran in any capacity that makes sense for your business. That said, if you are going to exchange links with a website, be picky about who you exchange links with. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations. So Rich reached out to tech sites that would be interested in checking it out. Instead of outlining, drafting and editing a guest post, you just show up and talk about what you know. So make sure to add at least one link from the microsite to your main site. When they said: “Yes, I’d like to see it”, Rich offered a unique intro to make the re-publishing process easier. This can be a 7-day, 30-day or even 365-day schedule of events, tasks, steps…just about anything. But it doesn’t necessarily have to be controversial. That way, you can reach out to people that use the term… but didn’t link. If you do, your college will probably LOVE to write about it. A few years ago I published this visual about Google CTR on my site. Instead of personalizing outreach messages that no one will ever read, send brief “feeler” emails. If your content gets scraped, and the scraped piece of content doesn’t have a link back to you, contact the webmaster and ask for one. You can do the same thing with competing products. You already know about the big ones (like Yelp). For example, here’s a directory of California-based websites. The more links a page has, the more likely one of them will be broken. Probably. For example, here’s a link to my blog from AllTop: Getting a link from your Chamber of Commerce is a guaranteed link just waiting for you to get. Or did you create a profile on a random site and drop a link? For example, I have a small list of folks that get early access to upcoming content. What is Link Building? Reach out to universities and let them know about your expertise in a given area. But stick to the original format (for example, if the dead content was a list post, don’t write a case study on the same topic). That’s when Julie decided to try The Skyscraper Technique. It can be as a consultant, guest writer, interviewer, interviewee or as an advisor. Well, there’s usually a college or two within 100 miles that have a discount program. Controversy can be a great way to attract links. Unless the person is a huge baller, they’ll notice. It’s a way to strategically promote your infographic… without being spammy. Get an influencer in your space to write a guest post for your blog (or sit down for an interview). People can easily embed them in their content (just like with an infographic). That’s because, unlike a traditional blog post, you have dozens of sites that you can reach out to on day 1. But you can also do a list of top local venues, restaurants, service providers, etc. Then, reach out and ask them to add you to their list. For example, Derek Halpern published this post about “The Content is King Myth”. Plus, if the site has a decent audience, the links will send you some targeted traffic. And keep them in the loop with your content. Otherwise, people will disregard any edits you make with a link to you as spam. And they can also help you building links. So I created one: Keyword Research for SEO: The Definitive Guide. So if you have a tool that’s a good fit for someone’s list, let them know about it. The only catch is that your phrase really has to resonate with people. Specifically, Matt published an amazing piece of Skyscraper content on his site: “Australian Gin: The Ultimate Guide”. The text around your link also gives clues to what your page is about. Out of the 150+ link building strategies on this list, Broken Link Building might be my favorite. And because I reverse engineered something that worked, it’s racked up 6 thousand links. They can be massive lists of 100+ strategies or tips. Yes, you usually get a link from the conference website. And others ask me to guest post on their site. Or maybe the person that linked to you messed up the URL. Powerful stuff. The same goes for seasonal content. Link building for ecommerce sites isn’t easy. You can search for the best link building services for agencies in your … Charities and non-profit organizations usually have a donors page, like this: Unfortunately, this is one of the most overused link building strategies on the planet. For example, this foodie roundup has generated 200+ links: Does your site look amazing? Some sites will allow quality links in your profile. Tapping into holidays is a tried-and-true PR tactic that also applies to link building. Moz recently analyzed 759 content marketing campaigns that were designed to build backlinks. But what you may not know is the right quiz or test can attract backlinks from bloggers in your niche. For example, this petition about open access in the EU resulted in nearly 4k backlinks: People love a good personal story. For example, here’s a link that I got from a crowdsourced post a while back: If your blog runs on any popular Content Management System (like WordPress) you probably already have an RSS feed. For example, here’s a text interview that netted me a link from an authority site in the entrepreneurship niche: If you have video content, make sure you’re getting links from all that hard work. Then, pop it into reverse image search. Why? This is the Broken Link Building approach applied to outdated content. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. Instead, offer to do a webinar for students… and get a link in return: If you and your community are passionate about an issue, start a petition. In both cases, the link still “works”. For example, I usually use about 5-10 internal links per page: Interviewing an industry expert can net you a handful of decent links. And you both team up to spread the word. Are you a member of an association or organization? Here’s a great guide that includes the detailed process. Backlinks are valuable, and Google rewards sites with lots of backlinks. Again, Ahrefs comes in handy here. I recommend using a tool like Boomerang to help time your outreach emails: Here’s an example of this in action from Backlinko: Believe it or not, but lots of people have linked to me thanks to this simple illustration: Well I COULD have simply described the APP formula with text. Well, for starters: the links look more legit, you can get multiple links per month, and having a column on a site like Forbes gives you instant credibility. A content asset created for pair-up link … And because the results of this survey were surprising, a ton of sites linked to it (811 referring domains to be exact). In fact, my case study has been linked to 3,470 times. That’s the power of creating visual assets. Anything over that, as well as additional websites, constitutes as additional charges. Link Building is a vital element of a successful SEO strategy. These can all help your content spread like wildfire. Last year I decided to run a broken link building campaign. Of course, Matt didn’t sit back and wait for the links to roll in. But once and a while you come together to help each other out. In fact, I’ve racked up 500+ links from images on this blog alone. In other words: you find a big story and write a blog post on that topic. But in her words: “No matter how awesome my content was, no links came.”. Note: This is a great way for local businesses looking to get more NAP citations. Content curation is one of my all-time favorite link building strategies. But more importantly, my content got in front of people… people that eventually linked to my stuff. How does this work? For example, for this blog, I’d look for marketing clubs rather than SEO clubs. Sweet! And it’s the same with infographics right now. Check out Chapter 2). Here’s where you (quickly) answer the question: “Is a link from this page worth the effort?”. It’s more of an Avengers-type relationship. Sometimes the non-profit will write about people and local businesses that have helped them… and link out. They’ll usually thank you with a link. It also works for Facebook, LinkedIn, Pinterest etc.). Here’s an example of the type of infographic that I’m talking about: And to make it easy for people to embed your infographic, check out this handy embed code generator. Here it is: And instead of publishing this content and hoping for the best, Julie used email outreach to build backlinks. And send it over to them. To be clear: “newsworthy” doesn’t have to mean the front page of the New York Times. People that leave a comment on your blog are SUPER likely to link to you. To understand that, you’ll need to hop … Obviously, add your link to the updated content. This strategy is getting abused like crazy. Resource pages are a link builder’s dream. Pro Tip: Look for sites that haven’t been updated for a while. Sites like Living Social and Groupon allow you to include (nofollow) links on your coupon page. Plus, when you curate a list of awesome resources, you have a piece of content that’s super valuable… and worthy of links. Just look at Matt Lawry. For example, someone mentioned “Backlinko” on their blog without linking to me here: All I need to do is email that person and gently ask them to link to me. First, I used search strings to bring up pages with lots of outbound links. I’ve seen this most successful for outdoor sporting venues, like this one from my home state of Rhode Island: But I’ve also seen this work successful for indoor conference venues too. For example, this list of 17 SEO tips has been linked to 2,400 times: Submit your site to local listings. This gives bloggers something easy to reference from your interview. In general, you want to get links from authority sites…specifically, authority sites that are closely related to your site. Julie Adams’ blog, Our Beautiful Planet, was struggling. The links you get from relationships are mostly indirect. Should you ask for a link in your first outreach email to someone? So I followed the steps that I outlined in the last chapter. In fact, he ranks #2 in Google Australia for that keyword (and has the “#0” Answer Box result): Here’s a quick list of advanced link building tips that I’ve picked up over the years. Use a whois lookup to find contact info. And contact the authors who wrote about them to let them know more about you (aka Drafting Technique). If you send out 100 emails a day, having an email signature with a link back can drive an extra 50+ people a month to your website. And they might be onto something. You have no clue who manages these generic inboxes… or if they care enough to forward your message. Link Building Strategies: The Complete List (2021). This strategy is really similar to Broken Link Building. Assuming you follow these caveats: I’m not saying you should hire a recent grad for the sole purpose of getting a link. And I don’t mean spamming your infographic to 1000 blogs. A link building strategy is a plan for how you will organize and implement your link building in order to get the best possible results. As long as it’s not a massive company (like Walmart), there’s a good chance they’ll feature your testimonial… and link to your site. If you have a blog, you can submit it to various blog directories. And it has 45 backlinks. Link building plays a crucial role in driving quality referral … If you’re good at graphic or web design, reach out to ask people if they’d like any of the above services at no cost. This one, which attracted 16,000+ links from 3,100+ root domains, might look a little familiar to SEO peeps. First, search for your target keyword in Google. A parody, spoof, or list of industry jokes can result in some serious links. Controversial or interesting findings are KEY if you want your survey to get featured on news sites. Which means more people will see your stuff… and link to it. also start writing blog posts with their take. Obviously, don’t straight up copy the content. For example, when someone wants to say that “longer content ranks best in Google”, my ranking factors study helps add credibility to that statement: Pro Tip: Turn your findings into visuals. Just make sure to include a link back to the awards page in the embed code. Why? You can also use Moz’s respected “Domain Authority” metric: When it comes to links, a site’s authority matters. In fact, from years of testing, I’ve found that the authority of the page linking to you matters more than any other factor. Unlike Penguin, Google will send you a message via the Google Search Console: No one outside of Google knows how sites get targeted for manual penalties. Out of the 150+ link building strategies on this list, Broken Link Building might be my favorite. Do blog comments directly lead to dofollow links? Only build white hat links. For example, here’s a backlink that I got from a link roundup: Pro Tip: Don’t be pushy with the person that run the roundup. And when they see that you linked to them, you’ll at least get on their radar screen. That way, your links don’t look spammy. Good ol’ fashioned PR still works. Needless to say, if you run a baking blog, every single one of the sites listed here would make a great link opportunity. Find where your competitors are getting mentioned. Well, the same thing applies to link building. Especially if you make your recap post super interesting and actionable (like a blog post or ultimate guide). Do infographics work as well as they used to? You don’t want to send your visitors to a page or website that doesn’t exist, it’s … Second, green bloggers and environmental organizations are usually happy to link to great content. Here’s an example: Fair warning: This is definitely a grey area in terms of “paid links”. There are hundreds of ways to build backlinks, and guest posting is one of the ways to generate quality backlinks to your website. internal links to other pages on your site, Google has come out and classified donation links as “paid links”, has largely devalued links from guest posts, this list of resources to help people learn SEO, Resource pages are a link builder’s dream, Which Star Wars Character Should Be Your Valentine’s Day Date. 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